Welcome to Rewired

Hi,

I’m Chris and I’m the creator of Rewired.

Let me tell you something…

Our potential isn’t a fixed destination; it’s a constantly expanding reality determined by the mindset you choose to cultivate. Most people remain stuck, their future limited not by external factors, but by outdated beliefs and a mental operating system programmed for reaction instead of intentional creation.

This publication exists to help you:

Upgrade your mindset, so you respond to challenges with clarity and purpose.
Unlock your full potential, allowing you to achieve ambitious personal and professional goals.
Confronting what holds you back, building resilience and intentionality in your life choices.

If you are looking for practical frameworks to drive significant self-improvement, you’re in the right place.

My story

2015 - MasterChef: The Professionals. I bombed on national television.

What followed was a six-year spiral of self-sabotage disguised as “working hard”.

By 2019, I’d built a six-figure chef recruitment business working 70-80 hours a week.

Drinking most nights to manage stress I was creating. Grinding harder to prove the MasterChef failure didn’t define me, while letting it program every decision I made. Present physically with my kids, absent mentally.

The business was successful. I was miserable.

The prison wasn’t my circumstances. It was my programming.

The breaking point

2021 changed everything.

I stopped running from discomfort and started running toward it. Literally.

The brutal truth: I had created my own prison. Every limitation I blamed on circumstances was actually a program I was choosing to run.

Something needed to change.

The systematic overhaul

The transformation wasn’t motivational. It was methodical.

I quit alcohol after six years of using it to manage emotions I was afraid to feel. Every drink was borrowing tonight’s relief at tomorrow’s compound interest.

Started running ultramarathons to prove my body wasn’t the limitation. Eventually represented my country in an elite ultramarathon event. Not because I discovered hidden athletic talent, but because I stopped believing transformation has an expiration date.

Systematically debugged every mental program that wasn’t serving the life I wanted to build.

The business? Scaled from six figures at 70-80 hours per week to seven figures in under 10 hours per week. Not through hustle, but through eliminating every activity born from limiting beliefs about what “successful business owners” are supposed to do.

Now I take my kids to school every morning. Every evening and weekend is mine. Time with them isn’t something I earn through productivity, it’s what productivity creates space for.

Four years sober. Building a business that serves my life instead of consuming it.

What I do

I help driven individuals rewire their mindset and unlock the potential they’ve been filtering out.

My content explores how to navigate the internal obstacles that create external limitations. Transformation comes from confronting discomfort, challenging inherited programming, and strategically building a life by design instead of accepting one by default.

What I focus on

Upgrading your internal operating system so your mental software matches your external goals.
Using fear as a compass pointing toward growth instead of a stop sign.
Developing mental fortitude to push past perceived limits.
Choosing influences and environment deliberately.
Implementing strategies to counter distraction and cultivate deep work.
Dismantling societal programming about age-based limitations.

Who this is for

Anyone with a genuine desire to improve themselves belongs here. But this work delivers the most value if you are:

An entrepreneur building a business who knows your mindset is the bottleneck. You’ve hit a revenue ceiling that’s actually a mental ceiling. You’re competent at execution but your internal programming is sabotaging your external potential.
A parent balancing family and ambition who refuses to choose between being present for your kids and building something meaningful. You want both, not someday but now, and you need frameworks that create space for what matters instead of stealing time from it.
A self-improvement enthusiast ready for the next level who’s consumed the content, read the books, and implemented the basics. You’re not looking for motivation. You’re looking for the uncomfortable work that separates those who know better from those who do better.
Someone drowning in stress and overwhelm who’s tried everything surface-level and discovered that managing symptoms doesn’t solve the problem. You’re ready to reprogram the operating system creating the chaos instead of just organising the chaos better.
Someone who knows they’re capable of more but can’t figure out why they keep hitting the same invisible walls. You suspect your limitations aren’t real, they’re programmed. And you’re finally ready to debug them.

If you see yourself in any of these, the frameworks here will give you exactly what you need. If you don’t, but you’re committed to doing the work that most people avoid, you’re exactly where you need to be.

The framework

My approach integrates psychology, neuroscience, and personal experience to create actionable frameworks for lasting change.

Not theory. Not motivation. Systems.

The same frameworks that took me from public failure and self-sabotage to representing my country in elite competition. From drinking six nights a week to four years sober. From 80-hour weeks for six figures to 10-hour weeks for seven figures.

The way out

Every achievement I listed is proof that your current programming isn’t permanent.

I was you. Stuck in limiting beliefs. Grinding harder while getting nowhere that mattered. Building external success while feeling internal emptiness. Convinced my circumstances were the problem while my mental framework created them.

There’s a way out. But it requires confronting the discomfort you’ve been avoiding and reprogramming what you’ve been defending.

My aim is to provide practical strategies and clear perspective on how to stop running from what scares you and start running toward your potential.

The upgraded life doesn’t happen to you. You happen to it. One reprogrammed belief, one intentional choice, one uncomfortable step at a time.

Your future self is watching this moment.

What story will you give them to tell?